Baxter Travel Media’s Interactive Digital-Edition Advantage (or IDEA) is a web-based digital publishing format that offers fast browsing, high definition images and interactive capabilities.

Simply put, if you have a printed publication or brochure, we can transform it into a digital edition. It will look exactly the same as the print version, plus you’ll be able to add a variety of interactive features.

We’ve been doing it for over four years with our flagship publications, Canadian Travel Press (CTP) and Travel Courier (TC).

For your subscribers, we provide fast, reliable delivery of your publication, easy navigation, along with an array of interactive features (interactive turn lines, table of contents, at-a-glance thumbnails, print page option, e-mail page option, keyword search and more).

For your advertisers, we provide the opportunity to enhance their traditional display advertisements with interactive features such as:

• Links to streaming video.
• Links to live audio clips.
• Links to your corporate web site.
• Pop-up forms such as reader response or registration forms that can be linked within their digital ad and forwarded for fulfillment directly to an e-mail recipient of their choice.
• Custom animation. Any portion of their ad, such as a headline, logo, or an object can be animated.
• Rotating ads. Any single print ad purchase can now receive exposure of up to three ads displayed simultaneously in one ad space.
• A scrolling text marquee or splash page – inserted at the beginning of your digital edition.
• Digital Inserts. Advertising collateral, flyers, or brochures can also be included within your digital edition.