Avalon Launches New TV, Trade Campaign
Avalon Waterways has launched a new trade campaign and is also cruising into Canadian households on their favourite travel, food and home decorating shows by way of new television advertising including two new commercial spots.
Tto ensure travel agents don’t miss the boat on this opportunity to educate and inspire travellers to choose river cruising for their next vacation, Avalon has also launched a “See the World Your Way” trade campaign and promo featuring $299 Air plus savings of $3,000 per couple for agents to encourage clients to take advantage of the biggest offer of the year.
“For this campaign, we’ve chosen some great channels we know Canadian travellers are watching, including HGTV, the Cooking Channel, OWN, W Network and Lifetime,” says Patrice Geske, Canadian marketing manager for Avalon’s parent company the Globus family of brands, adding that every spot encourages viewers to visit their travel agent. “We’ve also provided agents with new tools in a Consumer Marketing Kit at www.agentlingo.ca.”
These include access to the spots, flyers, social media posts, images and more to help ignite river cruise sales for 2108.
“We’re for travellers who don’t follow the herd… Those who always forge their own path and have a distinct perspective of looking at the world,” said Terri Burke, managing director of Avalon Waterways. “With our new advertising campaign, we’re showcasing that fact. Avalon Waterways presents a river cruise experience with expansive views and wider perspectives: A cruise where our traveller’s vision leads the way.”
Off its trips, Avalon encourages travellers to see the world through the lens of a local with inspired, local inclusions on shore.
“There are those who don’t want to stand out. To be different. They like the status quo. Avalon Waterways is not that and neither are our guests,” added Burke. “Instead, we have redefined the river cruise experience with expansive rooms, wider views, opportunities to actively discovery each destination and a decidedly unique point-of-view for travellers who see the world differently.”
