Hong Kong Tourism Board officials used a celebratory “Year of the Rooster Appreciation Reception” last night (Feb. 16) in Toronto to launch a new global marketing campaign dubbed “Best of All, It’s in Hong Kong.”
The campaign is designed to highlight the rich diversity and quality of experience that the city has to offer visitors. Four videos starring local personalities, as well as the city’s skyline and scenery, feature in the Hong Kong Tourism Board brand campaign to showcase the very best of Hong Kong.
The videos throw the spotlight on four of Hong Kong’s areas of appeal – gourmet dining, fashion and entertainment, family adventures and the great outdoors.
“We want visitors to see, feel and have a taste of the best Hong Kong can offer through the eyes of locals through this campaign,” said Michael Lim, Hong Kong Tourism board director for Canada, Central and South America. “By watching these videos, travellers can discover the breathtaking intensity, the surprising contrasts, the rewarding variety and the captivating style this wonderful city can offer.”
The launch of the campaign is nicely timed as additional flight capacity and new routes to Hong Kong and other Asian destinations are set to fly from Canada by airlines such as Cathay Pacific, Hong Kong Airlines, Air Canada, China Southern, China Eastern and Hainan Airlines.
Pictured below at the Toronto reception are (l-r) Doug Vogl, Gray Line Tours, Lim, Barbara Dirnberger, Hong Kong Airlines, and Yeun Kan Wong of the Hong Kong Tourism Board.