Bob Mowat
Thursday, March 12, 2009
It has been interesting to see the reaction of the Canadian travel trade to the recent announcement by Pinellas County that it’s planning to shut the St. Pete’s/Clearwater CVB office here in Canada. They’ll be voting on the matter during their meeting on March 17.
The arguments (and it’s pretty much unanimous) for keeping the office open come straight to the point:
!!! Kimberly Hartley is not only well-liked and well-respected by the trade here, but she’s also done a darned good job over the past decade keeping the destination top of mind.
!!! By closing the office, there’s a danger that agents and consumers will find new destinations to sell or go to – i.e. business will simply pass St. Pete’s by.
!!! The office has provided excellent support for agents.
!!! Not only has it given the destination a high profile in the Canadian market, it has also helped generate new business for St. Pete’s/Clearwater.
So let me add my two cents worth.
While shutting down an office may look good as a line item on a budget, what it doesn’t tell you is how such a decision impacts on the marketplace.
There is the old cliche — Out of sight, out of mind – that I think applies to situations like this.
Yes, I agree that the current economic mess we’re in is something that we’ve never experienced before in our lifetimes. And it’s scary.
However, I would be remiss if I didn’t point out that Canada is not the United States. I think that it’s important to note that the impact of the so called ‘Great Recession’ is different here than it is in the US.
And by all accounts, Canadians are continuing to travel.
While they may be watching their vacation budget more closely or buying down when they travel, they’re still going.
In fact, when I was at my son’s hockey game this week, a number of the parents were concerned with the fact that games had been scheduled for the March Break week – March 16 to March 20 – and many of the teams were going to be quite short of players. My son’s team, for example, had five (5) of its players headed off on vacation for the week.
While that’s anecdotal, my point is that there is still business out there to be had. Canadians are concerned, but they are adapting their plans to suit the present economic environment – and I truly believe that those plans include travel.
And based on my experience — whether in good times or bad times — it’s the destinations and the travel companies that have a presence in Canada (or any market for that matter) and that have developed a relationship with the agents and operators here that generally get the business.
Think about it. We are in an industry that’s always been about personal relationships.
That’s my take – let me know what you think.
Oh and if you want to let the powers that be in Pinellas County know what you think, you can contact Calvin Harris, commission chairman for the Pinellas County Board of County Commissioners by e-mail at CHarris@pinellascounty.org .