Ashley Rochefort

Contributing Writer & Marketing & Special Projects Manager

Before her career in the travel industry, Ashley graduated with honours from Humber College’s public relations program and completed a bachelor’s degree in Media Studies at the University of Guelph. She subsequently worked for several years as a successful publicist for arts, culture, and entertainment clients in Toronto.
Lifelong passions for travel and creative writing converged when she joined the Baxter Media team almost seven years ago. As a member of the marketing department, Ashley manages special events and projects, creates marketing plans and collateral, and writes newsletters, website copy, content marketing pieces, and press materials. Ashley is also an occasional member of the editorial team, and has the privilege of travelling to far-off places and contributing to the magazines.

My bucket list is always changing, but right now it includes Bolivia, Chile, Maldives, Morocco, Portugal, Scotland, and Vietnam.
My country count is 15, nowhere near as impressive as my colleagues. However, I have been to every Canadian province, lived in 4 of those provinces, travelled to 10 American states, participated in two student exchange programs, backpacked Europe solo, and visited 33 major cities. So, I’m not a total novice.
My favourite professional travel experience was seeing a destination from our readers’ perspective on an agent FAM to the Bahamas and my favourite personal travel experience was taking my Mom to Paris.

Absolutely awesome!
BSAP helps winners stand out from the crowd

This month, Baxter Travel Media launches its fourth season of the successful Baxter Student Ambassador Program. It’s the only travel and tourism student mentoring program of its kind in Canada, offering learning and networking opportunities for aspiring travel industry professionals… Read >>

St. John’s will steal your heart

Perched over the Atlantic Ocean, atop a ragged and rocky terrain, lies North America’s oldest and most easterly city. St. John’s is surprisingly sprawling. With a population of just over 205,000 spread over 446 square kilometres (comparatively, Toronto has three million people in 630 square kilometres), it feels more like a small town than the province’s largest metropolis. Even in the height of summer, it’s impossible to escape the winds of the North Atlantic, and carrying a light jacket is always recommended… Read >>

Luxury that makes guests sit up and say ‘Wow’
Luxury for everyone at Paradisus Los Cabos

Paradisus, Meliá’s luxury brand, is setting a new standard in all-inclusive resorts with its ninth property, Paradisus Los Cabos in Mexico’s Baja peninsula. “We want to build memories for our guests through unique ‘wow’ moments,” explains Marcela Monge, guest experience director, Paradisus Los Cabos. “We have an opportunity at this property to create a new standard in luxury, to set new trends, giving guests what they want before they know they want it.”.. Read >>

Cayman Brac
A place so wild and pretty

As the plane touches down at Owen Roberts International Airport in George Town, a nearby passenger prepares to disembark while excitedly telling her seatmate that this is her family’s third trip to Grand Cayman… Read >>