WestJet has wrapped up its annual travel trade Expos, reporting that since April of this year, the events have reached over 4,000 travel agents in over 30 cities across Canada.
Lyell Farquharson, vice-president, sales and distribution for WestJet, said that: “With our larger travel trade Expos in the spring of 2017, our fall Expos and local presentations hosted by WestJet’s business development managers throughout the year, we have had the chance to have face-time with thousands of our agent partners.”
Farquharson observed that: “Every year, we are adding more events and seeing more agents in more cities because we know how valuable these events are for the travel agent community and for all of us at WestJet.”
The airline’s first round of Expos took place in April in Toronto, Mississauga, Montreal, Calgary, Edmonton and Vancouver.
In the fall, Expos began in St. John’s in early September and travelled west across the country, stopping in Halifax, Moncton, Ottawa, Kitchener, Winnipeg, Regina, Saskatoon and Langley.
And on Oct. 4, WestJet wrapped things up, holding its last Expo in Parksville, B.C.
Said Farquharson: “It’s important for us to sit down with our travel agents and listen to their feedback. It helps us be easier to do business with and ultimately gives our mutual clients the best possible travel experience.”
In fact that’s the whole point, with the company designing the Expos in a way that allows travel agents to visit with their regional WestJet representative and WestJet Vacations’ hotel and destination partners. WestJet representatives also give a presentation focused on the airline’s vision for the future and its plans for expanding into new markets and becoming a global airline.
As for what’s ahead, Farquharson said: “Our next big event is our fifth annual Travel Partner Awards at the end of October. We take every opportunity we can to honour our agency partnerships, and recognize the agencies, agents and supplier partners who contribute to WestJet’s success.”
Go to http://www.westjet.com for more.