Meet the ‘New’ Azul Beach Resorts

 

Azul-small-Jan24

A refreshed brand name, individual property names and logos, as well plans for a new web site, are in the works for Azul Beach Resorts by Karisma.

Azul Beach Resorts’ updated branding will also be reflected in its visual identity across all communication channels, including a new imagery approach, brochures, social media, advertising and on-property touch points that will be implemented throughout the year.

Azul Beach Resorts by Karisma, formerly known as Azul Hotels by Karisma, comprises four Gourmet Inclusive properties in Mexico and the Caribbean – Azul Beach Resort The Fives Playa del Carmen (formerly known as Azul Fives Hotel), Azul Beach Resort Sensatori Mexico (formerly known as Azul Sensatori Mexico), Azul Beach Resort Riviera Maya (formerly known as Azul Beach Hotel) and Azul Beach Resort Sensatori Jamaica (formerly known as Azul Sensatori Jamaica).

The updated names and logos aim to give identity to Azul Beach Resorts as a brand, and emphasize the beach locations which are hallmarks of each property. Each resort carries the signature Karisma Gourmet Inclusive Experience.

“The Azul brand has quickly become a favourite to both repeat and new guests visiting Mexico and the Caribbean. We believe the brand update speaks to the resort collection’s natural evolution and are thrilled to witness its future success and growth in new destinations around the world,” said Mandy Chomat, executive vice-president of Premier Worldwide Marketing, the exclusive worldwide representatives for Karisma Hotels & Resorts.

(http://www.karismahotels.com)