Playa Launches New Resort Brand

Playa Hotels & Resorts has partnered with Panama Jack and will pursue the redevelopment of two existing all-inclusive hotels in Mexico – Gran Caribe Resort in Cancun and Gran Porto Resort in Playa del Carmen.

The soon-to-be Panama Jack-branded all-inclusive properties will serve as a starting point for a much larger venture between the two growing companies, with additional resorts in Mexico and the Caribbean to follow.

“Playa Hotels & Resorts has a proven track record for bringing brands into new sectors and we are delighted to welcome Panama Jack into the hotel and resort sector,” said Kevin Froemming, executive vice-president and chief marketing officer, Playa Hotels & Resorts. “And with its strong lifestyle identity and cultural connection with our core audience, Panama Jack is the ideal partner for us. We couldn’t be more pleased about this partnership.”

The multimillion dollar investment to rebrand the two all-inclusive resorts – with a total of 757 guest rooms between them – will materialize early this year. Upon completion, the properties will be reimagined resulting in a casual and friendly vacation experience influenced by Panama Jack’s relaxed and fun persona, encompassing all things sun and surf.

With a nod to vintage travel and a retro tropical aesthetic, the substantial upgrades will include Panama Jack-influenced experiential dining, entertainment and in-suite concepts. The brand will be further integrated by way of furnishings, in-room products, signage and uniforms, introducing guests to the worldly and relaxed essence for which Panama Jack is celebrated. Additionally, both resorts will incorporate the core of the Panama Jack business by housing retail stores complete with the brand’s best-selling clothing, home furnishings and beach products.

(http://www.PlayaResorts.com, http://www.panamajack.com)