Air Canada and Routehappy have signed a new deal that will see AC using the Routehappy Hub to distribute highly targeted, visually rich merchandising content across its worldwide sales and marketing channels to improve the flight shopping experience.
As well, Air Canada will be the first airline to participate in a platform integration between Farelogix and Routehappy following the partnership announced earlier this year between the two companies.
The integration will seamlessly deliver targeted merchandising content from Routehappy Hub, as well as dynamic pricing and rules-driven offers from FLX Merchandise to distributors in a single API.
With an integrated Routehappy and Farelogix solution, Air Canada will be able to create, price, and deliver tailored, dynamic offers supported by targeted UPAs (Universal Product Attributes) such as descriptive text, icons, photos, 360° virtual tours, videos, to the 60+ distributors using Air Canada’s ac2u API.
Keith Wallis, director – global product distribution at Air Canada, commented, “We have worked with Farelogix for years and just recently began working with Routehappy. It makes sense for Air Canada to integrate both technology platforms to deliver an even greater benefit to our customers.”
Wallis said, “Air Canada continues to invest in products that are focused on delivering the best possible experience for each and every customer, from our Business Class seats to our Maple Leaf Lounges and new Boeing 787 Dreamliner fleet. Routehappy will help us vividly convey this to all of our customers so that they can make a more informed purchase decision.”
Jim Davidson, CEO of Farelogix, pointed out that, “Travellers want relevant offers coupled with engaging product content, while airlines want to optimize revenue per passenger. The integration of the Farelogix platform with Routehappy Hub enables Air Canada to achieve both of these objectives, using best of breed technologies for airline-controlled merchandising and personalized offers.”
Robert Albert, CEO of Routehappy observed that, “Our mission is to differentiate and better monetize flight shopping, which means delivering useful merchandising content in flight shopping.
Routehappy Hub can connect with virtually any airline platform and Air Canada’s selection to distribute their rich content managed in Routehappy Hub via the Farelogix offer engine and API pipe is a real world solution to a difficult problem.”
Farelogix, Routehappy, and Air Canada are currently developing the integration which is expected to be live in 2017.