Toronto, NYC Launch City-To-City Partnership
Tourism Toronto and NYC & Company, the official destination marketing organizations for their respective cities, have signed an official partnership to boost tourism between Toronto and New York City.
It is the first ever city-to-city tourism partnership of its kind for Toronto and the first Canadian partnership for NYC & Company.
The two-year alliance includes a collaboration agreement between the two destination marketing organizations, the exchange of marketing assets to boost reciprocal travel, and the sharing of best practices in tourism marketing.
To celebrate the new partnership, Canada has launched a sale, with fares from New York City to Toronto starting from US$87 one way, and from Toronto to New York as low as $155 one way, for travel until Feb. 15, 2018 (total fare including taxes, fees. A seven-day advance purchase and conditions apply). Bookings must be made by Oct. 23.
Tourism Toronto President and CEO Johanne Bélanger and NYC & Company President and CEO Fred Dixon were on hand for the announcement, which took place at the Four Seasons Hotel in Toronto.
“This is Toronto’s first city-to-city partnership, and New York City makes the ideal partner. Toronto and New York City are the financial, entertainment and cultural centres of our two nations and this partnership goes a long way to share our big-city experiences with each other’s residents and visitors. Both cities are similarly built upon diversity and inclusion and we are proud to showcase that sense of welcome to the world together,” said Bélanger.
“Today, we are proud to sign a first-ever partnership with Toronto, our fantastic neighbors to the North. New York City and Toronto share so much in common and both cities wholeheartedly embrace their diversity and multicultural dynamism, positioning both destinations as attractive and welcoming hubs for global travel. We look forward to cultivating our city-to-city collaboration with Toronto over the next two years and using the expanded relationship to boost more travel between Toronto and New York City,” said Dixon.
The city-to-city partnership includes a swap of marketing and advertising assets to influence seasonal travel. Both cities will exchange $500,000 in assets to promote the other destination in their respective city.
(http://www.SeeTorontoNow.com, http://www.nycgo.com)
