Before we bid farewell to another RVC, let’s take a look back at some of yesterday’s highlights.
Introducing Canada, naturally
In yesterday’s luncheon, Destination Canada unveiled its exciting new global brand campaign Canada, naturally. The campaign reflects what comes naturally to Canada—awe-inspiring landscapes and warm-hearted people—and how even the most ordinary moments in Canada can feel extraordinary to guests.
Destination Canada’s research shows that Canada’s target guests are attracted to authentic, unfiltered experiences. This new brand direction aims to attract these visitors by showcasing Canada’s openness; from open-hearted people that foster a sense of belonging, to open minds that invite fresh perspectives, all set against open spaces that inspire awe and wonder. The campaign leads with quiet, observational vignettes of everyday Canadian moments reflecting Canada’s unfiltered beauty, quiet confidence, and welcoming attitude.
Hats off to hosts Tourism Winnipeg and Travel Manitoba for organizing such an enjoyable time last night at the fascinating Canadian Museum for Human Rights. What a spectacular way to explore and get a feel for the various regions of Manitoba, while networking and connecting with friends, both old and new! You can view all the photos from the event on the official RVC site.
LAST CHANCE! Buy the Official RVC T-Shirt and Support Reconciliation Efforts!
Travel Manitoba and Tourism Winnipeg are proud to offer this limited-edition shirt for sale, designed by local Indigenous artist Jordan Stranger. Jordan’s powerful artwork is featured throughout this Rendez-vous Canada 2025 event. All proceeds support the National Centre for Truth and Reconciliation located in Winnipeg, helping preserve the truths of Residential School Survivors and advance meaningful reconciliation. Just make your way to the Made in Manitoba booth on the way into the marketplace and buy yours today.
To our Hosts and Delegates, Thank You!
We would like to extend a big thank you to our hosts Travel Manitoba and Tourism Winnipeg for the wonderful welcome and hospitality extended throughout this week.
Thank you to all our delegates for attending this year. Whether you've come from near or far, we are delighted to have you here with us. Events like Rendez-vous Canada are vital to Canada’s tourism sector, driving prosperity to local businesses and communities from coast to coast to coast. It is important for visitors around the world to know that Canada is ready to welcome them with open arms.
Rendez-vous Canada strives to create meaningful opportunities for international travel buyers to connect with Canadian tourism businesses and we hope you have found this week fruitful, productive and fun!
Join us in Toronto, Ontario, for RVC 2026!
We Want to Hear from You
Your feedback is important to the success of RVC and we would love to hear from you. Please keep an eye on your emails for a short post-event survey from the RVC team. We appreciate your time and input.
Sponsors
Rendez-vous Canada would like to thank the following partners and sponsors for their generous contributions to Rendez-vous Canada 2025 and their ongoing support of the Canadian tourism industry.