women in travel

Ashley Rochefort

Contributing Writer & Marketing & Special Projects Manager

Before her career in the travel industry, Ashley graduated with honours from Humber College’s public relations program and completed a bachelor’s degree in Media Studies at the University of Guelph. She subsequently worked for several years as a successful publicist for arts, culture, and entertainment clients in Toronto.
Lifelong passions for travel and creative writing converged when she joined the Baxter Media team almost seven years ago. As a member of the marketing department, Ashley manages special events and projects, creates marketing plans and collateral, and writes newsletters, website copy, content marketing pieces, and press materials. Ashley is also an occasional member of the editorial team, and has the privilege of travelling to far-off places and contributing to the magazines.

My bucket list is always changing, but right now it includes Bolivia, Chile, Maldives, Morocco, Portugal, Scotland, and Vietnam.
My country count is 15, nowhere near as impressive as my colleagues. However, I have been to every Canadian province, lived in 4 of those provinces, travelled to 10 American states, participated in two student exchange programs, backpacked Europe solo, and visited 33 major cities. So, I’m not a total novice.
My favourite professional travel experience was seeing a destination from our readers’ perspective on an agent FAM to the Bahamas and my favourite personal travel experience was taking my Mom to Paris.

Oh, what a flight
British Airways launches A350 Toronto route

British Airways’ new Airbus 350-1000 took off from Toronto Pearson to London Heathrow on Oct. 1, marking the aircraft’s inaugural North American long-haul service… Read >>

The world is yours
The next generation of Baxter Student Ambassadors are here!

From a generation often criticized for being lazy and entitled, this year’s Baxter Student Ambassadors are proof that they are anything but. Ambitious, determined, and organized,
this group of recent graduates is hungry for opportunity and ready to work… Read >>

Now hiring
Addressing Canada’s tourism sector labour gap

If you haven’t heard – or seen the “apply within” signs – there is an imminent labour shortage across Canada’s tourism sector. Tourism HR Canada estimates that by 2035 nearly a quarter of a million jobs will go unfilled, resulting in a projected revenue loss of $27.4B for the tourism sector. Travel Courier gets to the bottom of this issue with Charlotte Bell, President & CEO of the Tourism Industry Association of Canada, to find out what exactly the labour gap means for Canada’s tourism industry… Read >>

food for thought
Tourism, food, and education intersect at Centennial College

There’s something happening at Ontario’s Centennial College that isn’t happening anywhere else in the country. Last September, Centennial launched a groundbreaking post-grad certificate program in Food Tourism. Students of the program, learn about the exciting links between tourism marketing and experiences involving gastronomy, wine, culture, food traditions, and community. .. Read >>

Unique tourism careers taking shape

For too long, jobs in travel and tourism have been thought of only as low wage, seasonal, frontline, and temporary. But tourism has an infinite variety of incredible career paths. The Tourism Industry Association of Ontario (TIAO) is spreading the word on the interesting, fulfilling, and diverse careers tourism has to offer. Meet four inspiring leaders of industry and learn how they got to where they are now….. Read >>

Air France’s new vice president, general manager has big plans for Canada

Once again, Air France – the official airline of the 2018 Toronto International Film Festival (TIFF) – welcomed festival-goers at its Air France Bistro on Festival Street Sept. 6-9, and also used the opportunity to introduce its new vice-president and general manager in Canada to a select group of travel trade personnel… Read >>

Kimpton Saint George
A downtown vibe done right makes it Toronto’s hidden gem

As with all Kimpton properties, the staff and management work hard to make guests feel at home. And the Saint George in Toronto, Kimpton’s first property in Canada and third outside the US, is no exception… Read >>

Love at first sight
Paradisus takes the guess work out of finding the perfect resort with a pre-wedding package

Some people spend entire lifetimes dreaming of their perfect day. So it can be a huge leap to book a lavish destination wedding based on a single glossy brochure. Paradisus, Meliá’s luxury brand with nine all-inclusive resorts across the Caribbean and Mexico, is giving couples the confidence to book with their Love At First Sight package… Read >>

Royal Service gets royal overhaul at Paradisus Cancun

Troubling tales of unsafe shores and warnings to would-be travellers have been flooding recent newscasts about Cancun, Mexico. But on the ground, it’s a different story. The people are just as warm and welcoming as ever, the weather just as beautiful, food just as delicious, and resorts just as popular. In fact, hoteliers in Cancun are expecting record-breaking occupancy rates of 85% in 2018, marking a steady incline from 80% just two years ago… Read >>

Comeback Kids
After Hurricane Irma, Beaches Turks & Caicos
 isn’t just back, it’s better than ever.

Leading up to Hurricane Irma’s landfall on Sept. 7, 2017, staff and remaining guests at Beaches Turks & Caicos Resort Villages & Spa braced for the worst storm to hit the island chain in recorded history. Daily meetings became hourly briefings of the latest weather reports, reminders of safety precautions, and the dos and don’ts of hurricane protocol… Read >>

Absolutely awesome!
BSAP helps winners stand out from the crowd

This month, Baxter Travel Media launches its fourth season of the successful Baxter Student Ambassador Program. It’s the only travel and tourism student mentoring program of its kind in Canada, offering learning and networking opportunities for aspiring travel industry professionals… Read >>

St. John’s will steal your heart

Perched over the Atlantic Ocean, atop a ragged and rocky terrain, lies North America’s oldest and most easterly city. St. John’s is surprisingly sprawling. With a population of just over 205,000 spread over 446 square kilometres (comparatively, Toronto has three million people in 630 square kilometres), it feels more like a small town than the province’s largest metropolis. Even in the height of summer, it’s impossible to escape the winds of the North Atlantic, and carrying a light jacket is always recommended… Read >>

Luxury that makes guests sit up and say ‘Wow’
Luxury for everyone at Paradisus Los Cabos

Paradisus, Meliá’s luxury brand, is setting a new standard in all-inclusive resorts with its ninth property, Paradisus Los Cabos in Mexico’s Baja peninsula. “We want to build memories for our guests through unique ‘wow’ moments,” explains Marcela Monge, guest experience director, Paradisus Los Cabos. “We have an opportunity at this property to create a new standard in luxury, to set new trends, giving guests what they want before they know they want it.”.. Read >>

Cayman Brac
A place so wild and pretty

As the plane touches down at Owen Roberts International Airport in George Town, a nearby passenger prepares to disembark while excitedly telling her seatmate that this is her family’s third trip to Grand Cayman… Read >>

Island vibes
Exploring three Bahamas Out Islands with TravelBrands

When you think of the Bahamas Out Islands, you automatically think of the swimming pigs of The Exumas. Feeding the island’s 20-some friendly pigs and piglets is just the Instagram-able adventure travellers are looking for. But this is only one of 700 Out Islands, 30 of which are inhabited, that make up the nation of the Bahamas… Read >>

New projects redefining Caribbean experience
Making it new in the Caymans

When hotel brand, Kimpton, opened its Seafire Resort & Spa on the shores of Grand Cayman’s famed Seven Mile Beach in November 2016, it marked the start of a chain reaction of revitalization and development projects across the island… Read >>

The future of Canada’s travel industry is here
… and it couldn’t be brighter!

School’s out and the industry is preparing to welcome the next generation of travel industry leaders. In its second year, Baxter Travel Media’s Baxter Student Ambassador Program (BSAP) has continued its commitment of identifying the industry’s most promising student talent in tourism and hospitality programs at Canada’s leading colleges and universities… Read >>

Meet Bryannah

Last May, Bryannah Day, was named one of six winners in the Baxter Student Ambassador Program, the only travel and tourism student mentoring program of its kind in Canada. Unsure of how she would adjust to new surroundings thousands of kilometres away from home, she boarded a plane bound for Saint Lucia in the fall for her BSAP internship and hasn’t looked back… Read >>

Old world Italy in the heart of the Bahamas

This historic mansion, set among lush private grounds, was originally built in 1740 by Captain John Howard Graysmith, a real-life pirate of the Caribbean. With a long list of famous, and infamous, owners and proprietors, Graycliff has served as both an inn and private residence throughout its 277-year history… Read >>

Meet Aminah

A GRADUATE OF RYERSON UNIVERSITY’S HOSPITALITY & TOURISM MANAGEMENT PROGRAM, last May she was named one of six winners of the Baxter Student Ambassador Program, the only travel and tourism student mentoring program of its kind in Canada. After the program concluded and the school year ended, Aminah didn’t waste any time before landing her dream job in travel as a Sales Consultant … Read >>