There have been a lot of words spent to describe the travel industry over the years. Definitely, there have been a lot more poured out during the past 9 months.
Yet the one word that resonates – whether it’s now or 40 years ago – is persevere.
Persevere: to persist in anything undertaken.
Persevere: to maintain a purpose in spite of difficulty, obstacles or discouragement.
Persevere: to continue steadfastly.
Time and time and time again, the industry has certainly proven that it can and will continue to persevere.
As the year of the unimaginable finishes unravelling, it’s time to look forward to better things … infinitely better things.
Whatever Canada’s travel and tourism industry is confronted by in 2021, I know that the people who work in it, will do what they’ve always done and persevere.
In fact, that’s the power of the messages that the dozen or so travel executives who have contributed to Canadian Travel Press’ two-part, FORECAST 2021 reinforce over and over again in this week’s issue (Dec. 7) and in next week’s issue (Dec. 14).
So, read on … the future awaits … in this week issue of CANADIAN TRAVEL PRESS.