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3 Events, 1 Objective — MORE MONEY!

Kind of like a math problem, isn’t it? So what’s the answer, well it’s pretty simple. Register for the Hotel Association of Canada (HAC) conference, the Canadian Tourism Marketing Summit (CTMS) and Online Revealed Canada (ORC) event — which take place March 5, 6 & 7 at the Sheraton Centre Toronto — before Feb. 6, 2012 (that’s Monday — so be quick, quick, quick) and you can save some money. Choose your conference, choose your breakout sessions and you’re good to go. Need more information? Well if you’re into tourism marketing, check out the Canadian Tourism Marketing Summit which in one of its sessions, is going to take a look at Brand USA — the biggest marketing and advertising campaign the US has ever launched and its all to lure foreign travellers to visit the USA. I hear you thinking now that could put Canada at a bit of a competitive disadvantage, couldn’t it. Might be a good session to check out. And check out http://www.cdntourismmarketing.ca for full program details. If you’re into the technology side of things, then don’t miss Online Revealed Canada (ORC) where Facebook Canada’s Steve Irvine will let you in on how marketers can leverage word-of-mouth marketing at a “scale never before possible.” Ahh, but wait for it, Google’s Nikki Germany will also be there to talk about the “Zero Moment of Truth” and to ask: “Are You Capturing It?” Let’s see Facebook and Google on the same stage in the same session — a definite must attend. And you can check out ORC’s full program, by going to http://www.onlinerevealed.com . And don’t forget the Hotel Association of Canada’s annual event which features Dr. David Suzuki and Chip Conley as keynote speakers, a lot of great industry sessions and its annual Hall of Fame awards. Check it out at http://www.hacconference.ca . So, and say it after me, 3 Events, One Objective — More Money. That’s why you attend, but when you register by Feb. 6, 2012, it costs you less to be there — now that makes good financial sense.

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