Globus takes it to the next level with ‘Two Trips. One Destination.’ Initiative

The Globus family of brands is flipping the script on DIY travel. With the launch of its new “Two Trips. One Destination.” campaign, the company is positioning touring as the ultimate travel upgrade for the next generation of globetrotters.

The new campaign — consisting of streaming television, digital advertising and a refreshed website — dramatizes the difference between going it alone and going with Globus by following two couples in the same destination on two very different vacations. One faces the all-too-familiar headaches of DIY travel; the other enjoys seamless, story-filled adventures with Globus.

From skipping taxi queues to breezing past museum lines, from insider storytelling to perfectly placed hotels, the campaign captures the magic that happens when travellers trade stress for stories – and guesswork for goosebump moments.

Steve Born, chief marketing officer for the Globus family of brands, explained that: “Today’s travellers want freedom and ease – and touring delivers both. This campaign shows what research has confirmed: touring is the next level of travel and a leap forward from DIY. It’s smarter, sleeker and designed for travellers who want all the wow, without the what-now.”

The campaign builds on a proprietary global study conducted by MMGY Travel Intelligence, commissioned by the Globus family of brands, revealing that nearly three-quarters of Gen X (74%) and younger Boomers (71%) find guided vacations appealing – drawn by the promise of balance, value, cultural connection and freedom from stress.

Globus has evolved its touring styles to meet these travellers where they are. And, with new Choice Excursions, thoughtfully designed itineraries that blend must-sees with me-time and its largest offering of Small Group Discovery tours averaging just 15 guests, Globus offers experiences that are personal, flexible and effortless.

Coinciding with the campaign is a comprehensive website refresh, designed to showcase how touring elevates every element of a vacation. Visitors will find new navigation by touring style, richer storytelling, dynamic content that positions touring as “the ultimate travel upgrade” – smarter than DIY and cooler than imagined.

With more than 500 vacations across 80+ countries and six continents, Globus is inviting travellers to rethink the way they travel – seeing touring not as an alternative, but as an upgrade that delivers a better, stress-free way to explore the world.

Travel advisors can go to www.traveladvisorportal.com for more.