Just You turns November Purple with three big announcments

Just You is warming things up with three big announcements that include the launch of Purple November – the solo travel specialists take on Black Friday; plus Just You can now be found on Sherpa, powered by G Adventures; and the company has just been named as Reader Recommended for Solo Travel by Good Housekeeping magazine.

Turning November Purple

Just You’s Purple November offers savings of up to Cdn$400 on selected departures. Until Nov. 30, 2025, the limited-time sale offers discounts across 200 European and worldwide tours departing in 2026 and 2027.

Highlights of the sale include:

• 8-day ‘Athens, Olympia and the Corinth Coast’, departing May 12 2026 and visiting Athens, Epidaurus, Nafplio, Mycenae, Nafpaktos, Olympia and Delphi. Prices from C$3,749, saving C$300.
• 15-day ‘Breathtaking New Zealand’, departing March 2 2026 and visiting Auckland, Rotorua, Napier, Wellington, Christchurch, Omarama, Queenstown, Milford Sound, and the Franz Josef and Fox Glacier regions. Prices from C$10,699, saving C$400.
• 14-day ‘A Mexican Adventure’, departing November 10 2026 and visiting Mexico City, Teotihuacan, Puebla, Oaxaca, Monte Alban, Salina Cruz, Sumidero Canyon, San Cristobal, Palenque, Campeche, Merida, Chichen Itza and Cancun. Prices from C$7,149, saving C$250.

Charlotte Field, marketing director at Just You, said: “Move over Black Friday – we’re turning the whole of November purple, in a nod to our brand colours. With savings of up to C$400, we think there’s never been a better time to plan a solo adventure.”

Field continued: “A Just You vacation is the ultimate treat: the chance to discover extraordinary destinations, in the company of like-minded people, with every detail taken care of. It’s all about giving guests the freedom to see more of the world and creating moments they’ll remember long after they return home.”

All itineraries include daily breakfast and many other meals, accommodation – with a guaranteed twin or double room of their own for every guest – plus an expert Just You holiday director.

New tools for agents

G Touring, the operator of escorted touring brand Just You, has announced that online booking is now available for its agent partners.

The system will leverage the same platform utilized by G Adventures, called Sherpa. It gives agents the ability to make and amend bookings, hold options, update guest information and manage other key elements of their bookings.

It forms part of Just You’s ongoing investment in trade partners and has been introduced in response to agent feedback.

The news was revealed at an exclusive event at World Travel Market last week to highlight 2025’s key achievements, including the impressive Just You FY’25 sales performance, which is  up 18% for Global trade sales (from August 2024 to July 2025) and 104% for Canadian trade sales.

In 2025, Just You launched a number of new initiatives, including the ‘Max 20’ concept, which caps select escorted tours at a maximum group size of 20 people to offer a more personalized experience.

In September, Just You were named as Reader Recommended for Solo Travel by Good Housekeeping magazine. As part of the independent review process, 91% agreed they made ‘great memories’ during their holiday; and 80% are likely to recommend Just You for solo travelling to friends and family.

New tours have been launched, with highlights including Baltic Treasures, Chile, Argentina and Brazil and Uzbekistan.

Elsewhere, G Touring’s collaboration with Planeterra continues to focus on integrating community tourism projects across its itineraries. More than half of travellers have contributed to Planeterra through a voluntary donation programme matched by the company, supporting local communities and creating lasting benefits. By the end of 2026, G Touring aims to include community-led projects in over 100 itineraries.

Furthermore, Just You exceeded its planting target as part of a Planeterra tree growing project. The operator set a goal of planting 25,000 trees, to mark its 25th anniversary. As of this month, 28,000 trees have been planted across five sites worldwide. The project included a trade incentive whereby, for every new trade booking made up to February 28, a tree was planted. It contributed more than 3,000 trees to the overall total.

Adam Kemp, managing director at G Touring, said: “It has been an incredible year for Just You, with significant growth, new initiatives and itineraries, and a continued focus on our mission to showcase how travel is a force for good.”

Kemp observed: “Our partnerships with travel agents, suppliers and community organizations continue to drive our progress, and as we look ahead, we remain determined to deliver the very best in escorted touring. Here’s to another year of doing what we do best – creating life-changing travel experiences.”

Meg Murgatroyd, Head of Trade Sales, North America, pointed out that: “Providing an online booking option for our agent partners has been a key priority. We’ve listened carefully to feedback from the trade and are delighted to deliver a solution that makes it easier than ever for agents to sell and manage our tours.”

Go to www.justyou.com for more.