Los Cabos sees Canadian demand reach record levels

Canada has emerged as one of the strongest-performing international growth markets for Los Cabos. Canadian visitation is projected to reach approximately 240,000 arrivals in 2025, representing a 20% year-over-year increase and marking the destination’s strongest performance from Canada to date.

That growth reflects sustained demand across the country, with Western Canada continuing to provide a strong foundation while Ontario and Québec  play an increasingly important role in driving incremental growth.

Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, observed: “We’ve had strong, year-round air access from Western Canada for years, and that market continues to perform extremely well. What we’re seeing now is acceleration from the East. Direct flights from Toronto have delivered the biggest gains. Now, airlift from Montreal represents a growth opportunity as access continues to expand.”

That shift is evident in the numbers, with Toronto-origin travel to Los Cabos up nearly 37% year over year, making it the fastest-growing Canadian gateway. Quebec is gaining momentum as expanded Montreal air service builds awareness and demand, while Canada overall continues to rank as one of the destination’s fastest-growing international source markets.

And in January, Los Cabos will be served by approximately 43 non-stop flights per week from Canada, marking peak winter airlift.

Non-stop service will operate from eight Canadian cities — Vancouver, Calgary, Toronto, Montreal, Edmonton, Kelowna, Victoria and Winnipeg – providing strong nationwide connectivity during the busiest travel months.

Esponda pointed out that: “Canadians don’t want to connect through the U.S. The demand is already there, and we see it in the indirect travel numbers, Give them a direct flight, and they choose Los Cabos.”

The Canadian market is not only expanding, it’s also high value. According to data from the Los Cabos Tourism Board, Canadian travellers stay an average of 10 nights in Los Cabos. This is nearly double the 5.7-night average recorded by U.S. visitors, translating into significantly higher in-destination spending.

Experiences Beyond the Resort

Said Esponda: “What we’re building in Los Cabos goes beyond hotels. We’re creating a destination where travellers can move easily between nature, culture, dining and community, and that’s what today’s high-value traveller is responding to.”

Now open at Cabo del Sol, along the Tourist Corridor, Ánima Village marks the first phase of a US$130 million mixed-use retail development designed to expand how visitors experience Los Cabos beyond the resort. Conceived as an open-air village rather than a traditional shopping centre, the project brings together luxury retail, dining, contemporary art and public gathering space within a walkable, landscaped environment.

Developed over three years, the project is launching in phases. The first phase opened early December, with a selection of global retail brands including All Saints, Birkenstock, Coach, Farm Rio, Golden Goose, Hugo Boss, Lululemon, Nike, Sephora, and Sunglass Hut. Additional retail, dining, and cultural components will continue to debut as the project rolls out.

Alongside continued infrastructure investment, Los Cabos is reinforcing its long-standing commitment to sustainability and place-based tourism. The destination recently became only the second city in Mexico to receive international Bird City certification, recognizing its efforts in habitat protection, environmental education and community-led conservation. The region is home to more than 340 species of birds.

Said Esponda: “Los Cabos is different. It’s not just the beach. It’s mountains, desert, and history. It’s a landscape that feels dramatic and real. At the same time, we’re committed to protecting our natural and cultural wealth, ensuring that tourism benefits local communities while preserving the environment for generations to come.”

Los Cabos experienced record growth from Canada in 2025, with visitation up substantially year‑over‑year solidifying the country as a key source market. With expanded airlift and ongoing investment in premium and sustainable experiences, the destination is well‑positioned for continued momentum into the new year.