Travel Masters takes its advisors on an in-depth fam of Riviera Maya

To reinforce its commitment to hands-on learning, advisor connection and a strong community culture, Travel Masters recently hosted several of its independent travel advisors on a multi-day familiarization (FAM) trip in the Riviera Maya.

The fam trip, which was specifically designed for Travel Masters’ advisors, offered immersive resort experiences, in-depth site inspections and valuable peer connections across a range of all-inclusive properties.

The hosted experiences are part of Travel Masters’ ongoing efforts to ensure advisors feel supported, informed, and connected.

The itinerary provided firsthand exposure to a diverse mix of resorts and brands. Advisors participated in detailed site inspections at Royal Hideaway Playacar, the Barceló Maya Grand Resort complex, Margaritaville Island Reserve Riviera Cancun, and Nickelodeon Hotels & Resorts Riviera Maya.

By experiencing multiple properties in person, advisors gained a deeper understanding of resort layouts, amenities, brand positioning, and ideal client fit — insights that translate directly into more confident, personalized recommendations for travellers.

For participating advisors, the value of the trip extended well beyond property tours.

Travel Masters’ advisor Robyn McCorquodale said: “My first FAM trip, and I can say it was both fun and incredibly rewarding. I loved connecting with other TM agents — a wonderful mix of personalities that bonded well together. Seeing so many properties was extremely helpful, and with so many all-inclusive options in Mexico, this trip gave me a strong starting point for planning.”

The itinerary balanced structured site inspections with experiential elements, allowing advisors to experience dining concepts, wellness offerings, entertainment, and on-site amenities in addition to formal resort tours.

This approach enabled advisors to move beyond brochures and marketing materials, confidently matching travellers with resorts that align with their needs, preferences, and travel style.

At the heart of the experience was Travel Masters’ focus on community. By bringing advisors together in person, the company creates opportunities for collaboration, relationship-building, and shared learning — helping advisors feel connected to the wider Travel Masters team, even when working independently.

Travel Masters plans to continue hosting advisor-focused FAM trips in the future as part of its ongoing investment in education, connection, and professional growth.

Travel Masters extends sincere thanks to Barceló Hotel Group, Royal Hideaway Playacar, Margaritaville Island Reserve Riviera Cancun, Nickelodeon Hotels & Resorts Riviera Maya, and on-site resort partners for their hospitality and collaboration. Travel Masters also extends its thanks to WestJet Vacations for its support in helping make this multi-property FAM experience possible.