Exclusive: VisitScotland delivering authentic holidays that are an easy sell for Canadian travel advisors

In the first, of a three-part series, VisitScotland’s CEO Vicki Miller takes CTP’s readers on a deep dive of her destination, providing insights on the organization’s partnerships with the travel trade and the importance of air connectivity.

Miller also makes it clear that “for travel advisors, Scotland is an easy sell. It offers high-value trips, longer stays, and direct connectivity from Canada.

More importantly, it gives clients something unforgettable: a journey that feels personal, restorative, and full of stories they’ll carry forever.”

And she observed: “Our insights tell us that around 68% of Canadian travellers engage an intermediary during the planning stage of their trip. We recognize the vital role of Canadian travel advisors and tour operators, and our market development teams collaborate closely with the Canadian travel trade to create regular opportunities to engage with Scottish suppliers throughout the year.”

For the full story, check out the Jan.12, 2026 issue of CANADIAN TRAVEL PRESS.

PHOTO Credit — VisitScotland