Virgin Atlantic takes off with enhanced status match offer

Virgin Atlantic is inviting travellers to join a loyalty program that truly loves them back this Valentine’s Day, with a limited-time enhanced status match offer for British Airways Club members.

Available between Feb. 10 and Feb. 23, 2026, the offer allows British Airways Silver members to earn Flying Club Gold status and Bronze members to reach Flying Club Silver – giving them the recognition they deserve.

Building on Virgin Atlantic’s ongoing status match program, which allows customers in the top tier of eleven airlines – including BA – to receive the equivalent status with Flying Club, the enhanced offer gives BA Club members the unmissable opportunity to upgrade their status when they switch.

To qualify for Flying Club Gold, customers must have a future revenue or redemption flight booked with Virgin Atlantic in either Premium or Upper Class. Those matching to Silver will need a future revenue or redemption flight booked in any cabin.

Designed to be as accessible as possible, it couldn’t be easier to go from ‘Club’ to Clubhouse. British Airways Club status doesn’t need to be valid at the date of travel, and Virgin Atlantic is waiving its five-year status match limit, meaning even customers who have previously matched their status to Flying Club are eligible.

There are plenty of reasons to stick around for the long-haul, not just a Valentine’s fling, with fixed Tier Point targets, accessible thresholds and double Tier Points on Virgin Atlantic Holidays making it easy for customers to retain Flying Club status once they have switched.

Anthony Woodman, Vice President, Flying Club & CRM, Virgin Atlantic, said: “There are few things more rewarding than sharing all that Flying Club has to offer – so we’re inviting customers who may not be feeling the love this Valentine’s to save their tiers with Virgin Atlantic. Our combination of simple, fast tier progression, a roster of industry-firsts in loyalty, together with our award-winning product and customer experience is sure to be a match with our future members this February.”

Go to www.virginatlantic.com for more.