Azamara Cruises strengthens trade partnerships with launch of Travel Advisor Council

Azamara Cruises is launching the Azamara Cruises Travel Advisor Council — a new advisory program designed to elevate collaboration with top travel advisors and strengthen alignment across sales, marketing, and guest experience initiatives.

The Travel Advisor Council brings together a select group of high-performing, forward-thinking travel advisors who will serve as trusted partners to Azamara’s leadership team. Council members will provide strategic insights, product feedback, and a frontline perspective to help shape future programs, tools, and initiatives that support advisor success and enhance guest satisfaction.

Michelle Lardizabal, Chief Sales Officer, N. America, Azamara Cruises, said that: “This council represents our commitment to listening, learning, and growing alongside our travel advisor community. By formalizing this advisory group, we’re ensuring that advisor voices directly influence our business with the expertise of our valued partners.”

Through structured collaboration sessions, ongoing dialogue, and early access to key initiatives, these 10 Travel Advisor Council members selected from our Sales Managers across the US and Canada will help test new ideas, refine processes, and champion Azamara within the trade.

The program also reinforces Azamara’s dedication to building meaningful, long-term relationships with advisors who share the brand’s passion for immersive travel and culturally enriching experiences.

The Azamara Cruises Travel Advisor Council is a 12-month commitment composed of advisors representing diverse markets, specialties, and customer segments across North America. Members must have a minimum of five years of cruise-focused industry experience, be AWA graduates, and have both sailed on and sold Azamara.