Travel Alberta announces funding for major new tourism products

Travel Alberta has unveiled details of over $8M in funding commitments to develop authentic new tourism experiences across the province following another record-breaking year for the provinces tourism sector.

From new boutique hotels and immersive experiences to winter events and festivals, these projects will create more reasons to visit Alberta in all seasons while attracting considerable private investment into the province.

David Goldstein, President and CEO of Travel Alberta, said: “Tourism is economic development, and the fact that Alberta continues to top nearly every must-visit list says everything about the opportunity in front of us.”

And Goldstein continued: “These new, only-in-Alberta experiences will turn that demand into dollars and help more communities experience the benefits of a thriving visitor economy.”

Travel Alberta announced a number of key investments alongside partners at the Wilder Institute/Calgary Zoo and Blackfoot Crossing, with projects spanning every region of the province.

This year’s priorities are deliberate: grow visitation in the winter and shoulder seasons, build the tourism infrastructure that smaller urban and rural communities need to compete, and support landmark projects that signal to private investors that Alberta is open for business. In addition to tourism product development, the investments will also support the growth of community events and festivals and rural development and promotion.

The new projects include

• Wilder Institute/Calgary Zoo, Calgary (July 2026): The new Sichuan takin habitat — located within Asian Highlands, the first phase of the Imagine Asia redevelopment — will transport guests to the rugged landscapes of the Eastern Himalayas, where takin share their story alongside snow leopards and red pandas. Purpose-built for year-round visits, it deepens the experience at one of Alberta’s top paid attractions, which welcomes 1.4 million guests annually.
• Canadian Rivers Wild, West Country (Summer 2026): A new family-friendly guided river adventure that will start in Nordegg and finish 105 km downstream in Rocky Mountain House, offering incredible views of some of Alberta’s most dramatic wild landscapes.
• Blackfoot Crossing Historical Park, Siksika Nation (Fall 2026): Three four-star cabins at Blackfoot Crossing will support overnight stays and cultural experiences, expanding on the Tipi Park experience by adding year-round accommodation. This expansion lays the groundwork for the 150th anniversary of the signing of Treaty 7 in September 2027. Treaty 7 was signed at Treaty Flats at Blackfoot Crossing in 1877.
• Jasper Gateway Glamping, Hinton (Fall 2026): A four-season eco-luxury[VR1] [CB2]  destination featuring Alberta’s first glass dome units, enhanced wellness amenities, and private decks with panoramic views of the foothills and Rockies.
• Bukwildz Distillery, Trochu (Spring 2027): A new whisky aging and immersive visitor experience in Trochu, featuring on-site production, tastings, retail, and guided experiences tied to Alberta agriculture and Badlands storytelling.
• Lakeview Lodge, Barrhead (Summer 2028): This popular outdoor recreation offering is transforming into a year-round wellness and adventure destination, complete with new luxury cabins supported by Travel Alberta, a Nordic spa with sauna and cold plunge, and immersive nature-based experiences.

Alberta’s announcement of the new funding comes as National Tourism Week (April 20 to April 24, 2026) is taking place across the country, highlighting the power of tourism as top economic driver. In Alberta, the theme for 2026 is “authentic experiences.”

Andrew Boitchenko, Alberta’s Minister of Tourism and Sport, said: “Tourism Week is about recognizing the people, destinations and experiences that make Alberta a year-round getaway. Our government is proud to support the development of new experiences while also creating jobs and supporting local businesses and communities across the province.”

Photo courtesy of Travel Alberta