Visit Orlando welcomes record number of visitors

That’s the sound of celebration after Visit Orlando announced it welcomed 76.7 million visitors in 2025 — a 1.8% increase over 2024 and the highest visitation total in the destination’s history.

The tourist organization reported that domestic visitation grew by 2.2%, reaching 70.3 million visitors — also a record.

Visits by Floridians increased by 3.4%; however, the domestic visitor mix remained predominantly out-of-state.

Overnight visitation remained strong, accounting for 70% of domestic visitors, or 49.2 million travellers, representing a 1.8% year‑over‑year increase.

International visitation totaled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to a decline in travel from Canada.

As for Canada, it remained Orlando’s top international market, despite a 13.3% decline from 2024, attracting 1.1 million visitors in 2025.

The U.K., Brazil, Mexico, Colombia and Argentina complete the list of top international markets for the region.

Casandra Matej, president and CEO of Visit Orlando, said that: “Canada remains Orlando’s top international market, welcoming more than 1.1 million visitors in 2025.”

And Matej continued: “Canada continues to be an incredibly important market for our destination, and we remain committed to sustained marketing, trade opportunities and public relations efforts to support long-term recovery and renewed growth.”

Several markets also reached new record highs, including the U.S, Mexico, Colombia and Japan, all of which partially helped offset softer performance from Canada.

At the beginning of this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida’s first direct service to the Asia Pacific.

Orlando’s top five international origin markets in 2025 included:

• Canada: 1,119,300 (down 13.3%)
• United Kingdom: 933,500 (up 2.8%)
• Brazil: 736,300 (up 5.6%)
• Mexico: 458,500 (up 4.6%)
• Colombia: 360,000 (up 5.0%)

Overall, Orlando’s visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travelers and 8% international visitors.

The group meetings segment showed strong momentum, increasing 3.1% year over year to reach 5.8 million visitors, reinforcing Orlando’s position as the nation’s leading meetings destination.

For more, go to www.VisitOrlando.com, www.VisitOrlando.org or www.OrlandoMeeting.com .