A Decade Of Memories

Sunshine and sand are dominant elements in the product profile of WestJet Vacations, and the holiday company can credit the attractions of the beach for much of its success. But to consign WestJet Vacations to solely a “fly and flop” provider is to ignore many destination holidays that have been created and marketed over the last decade by the company, reports western editor, Ted Davis in this week’s digital edition of Travel Courier.

As WestJet Holidays marks its official 10-year birthday on June 1, it does so with a roster 64 destinations in 20 countries, including accommodations in over 800 hotels and resorts. Many of those are nowhere near a beach.

But for many consumers, the sun-and-sand beach life defines the image of WestJet Vacations. And who can blame them? About 70% of the voluminous new “Memories Await” product guide book, for example, is devoted to winter-escape destinations in the Caribbean, Central America, Mexico and Hawaii.

The beauty and geographic accessibility of Mexico in particular have been factors in making this country a mainstay in the product lineup at WestJet Vacations.

“We have more seats to Mexico than any other Canadian airline,” says Tim Croyle, VP and general manager of WestJet Vacations, pointing to one of the supporting metrics.

For a look at WestJet Vacations first 10 years and a look forward at what’s to come in the next decade, check out this week’s digital edition of Travel Courier by clicking here.