Advisor Demand Fuels Growth In Luxury Revenue For ATC

The Affluent Traveler Collection reports that heightened consumer demand for the expert services of a travel advisor has created strong sales growth for the invitation-only luxury marketing group.

During its annual Symposium at Kimpton EPIC Miami, ATC reported that revenue from its portfolio of luxury suppliers has grown 32% year over year:

  • Luxury room revenue is up 45%
  • Luxury guided revenue is up 24%
  • Luxury cruise revenue is up 22%

It also reported that luxury room nights are up by 30% compared to last year, the number of passengers has expanded by 18% and the average daily rate has risen by 13%. ATC is already on track to exceed its goal of 20% growth in the number of luxury hotels in 2024.

ATC Chief Marketing Officer, Nicole Mazza said: “The number of affluent consumers is on the rise and travel is a priority for them. We’re bringing on partners to help our advisors fulfill travellers’ desire for boutique hotels, villas and residences, unique itineraries and personalized experiences.”

And Mazza noted: “The trend towards planning trips with professional expertise only continues to grow, as more consumers receive exceptional value, service and peace of mind from working with an advisor.”

With over 1,100 hotels, ATC has grown its portfolio by 20% this year. It has added properties in favourite sun markets such as Mexico and the Dominican Republic, exotic locales such as Morocco and Cambodia and luxury mainstays including New York, London and Paris. ATC has recently brought on hotels and resorts from esteemed luxury brands including Raffles, One&Only and Waldorf Astoria.

ATC properties provide clients with exclusive amenities with an expected value which on average can be upwards of $1,000 per stay. These advantages typically include a one-category upgrade, early check-in and late check-out, daily breakfast for two, Wi-Fi, a $100 resort credit and a welcome note from the general manager.

To provide more authentic, immersive experiences to discerning travellers, the network’s OnLocation program relaunched earlier this year. The program tripled in size to 33 partners in 65 in-demand destinations. The expertise and connections of OnLocation partners offer ATC advisors a competitive advantage in creating hyper-personalized experiences.

ATC Symposium was held at Kimpton EPIC Miami October 28-30. About 250 attendees took part in breakout sessions to help build their business, a trade show, one-on-one meetings and networking opportunities.

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