Agencies Cruising to New CLIA Membership Program


Cruise Lines International Association’s (CLIA) new membership structure has received an enthusiastic welcome by travel agencies and agents.

Unveiled in early October, the three-tiered program offers benefits to all member host agencies, consortia and individual travel agents. The highest program level – Premium Diamond – is enjoying strong enrollment and registration by North American agencies.

Members since the program’s inception include Automobile Club (AAA) of Southern California, Avoya Travel, Cruises & Tours Unlimited, Cruise Planners, CruiseOne, Cruises Inc., Ensemble Travel, Ensemble Canada, Expedia CruiseShipCenters, Goldrush Getaways, Hyde International Group, Inc., InteleTravel, KHM Travel Group, Mtravel/Montrose Travel, Nexion, Protravel International, Signature Travel Network, Travel Leaders Group (All Aboard Travel, Cruise Deals, Cruise Holidays, Cruise Specialists, Luxury Travel Network, OASIS/Palm Coast Travel, Results! Travel, Travel Leaders,, Canada), Travel Planners International, TRAVELSAVERS, UNIGLOBE Travel, YTB Travel USA, Valerie Wilson Travel, Virtuoso and World Travel Holdings.

CLIA Travel Agency and Agent Membership Program is a redesign of CLIA’s agent/agency membership structure. Every membership level includes access to CLIA’s gold standard training to increase travel agent product knowledge, marketing and sales skills; special cruise line benefits – valued at more than $5,000 – for agent members; agent bonus commissions; reduced rate cruises for agent personal travel; priority FAM trip invitations; onboard credits for agents and their clients; and points towards CLIA accreditation.

The three membership levels for individual agents and agencies include the Silver membership for small agencies (one to 24 agents) and new Premium Gold and Diamond memberships for larger category hosts, franchises and consortiums. All programs offer value membership pricing for agents who join as individual members as well as a core benefits package.

This includes an agent ID number and membership card, hundreds of special offers from 25 CLIA member cruise lines, discounts on CLIA products, bonus commissions, preferred rates and registration at CLIA’s cruise3sixty and access to CLIA’s training and certification.

Additional agent benefits are available based on the corresponding agency membership level. Gold and Diamond membership benefits include invitations to member summits and CLIA’s Annual Congressional Cruise Caucus in Washington, DC.