Amadeus Boosts AC’s Merchandising Momentum

Travel agencies in Canada and the US using the Amadeus System can now access and book Air Canada’s Preferred and Advance paid seat offerings.

Air Canada’s paid seat options offer travellers many comforts and peace of mind. With Preferred Seats, travellers have more space to relax, stretch out or work in comfort during their journey. Advance seat selection lets agents secure the seat that best meets the needs of their Tango fare customers directly from the Amadeus seat map.

“Amadeus’ unique distribution technology platform will enable Air Canada to continue to evolve our complete range of products, fare families, and ancillary content,” said Duncan Bureau, vice-president, Global Sales of Air Canada. “We are now able to provide the best merchandising capabilities for our agency partners in North America through Amadeus and help them maximize revenues and achieve new levels of customer satisfaction for travellers.”

For travel agents, the benefits include elevating customer satisfaction, increased efficiency, and staying competitive by expanding the range of content offered which helps retain and grow business.