AMResorts reports that 2018 was another year of “explosive growth” for its “robust” travel agent loyalty program, AMRewards.
Over 38,000 travel agents registered for the program, shattering previous participation records with a 27% increase year over year in bookings entered.
Agents also maximized their rewards like never before, redeeming points for room nights at AMResorts’ 52 properties using AMRewards’ online booking engine.
This tool allowed agents to check availability and make their reservations in real-time, resulting in a 15 percent increase in redeemed room nights compared to 2017.
Jan LaPointe, vice-president of strategic retail sales North America, AMRewards, and sales & marketing Canada, said: “In just four short years, the AMRewards program has developed a large and loyal following of travel agents who see the incredible value of the tools, resources and incentives provided.”
LaPointe added: “After an amazing 2018, were excited to continue to build and enhance the program and provide the biggest and best benefits for our agents, who in turn deliver stellar experiences for their clients.”
Continued enhancements, rewarding promotions and exciting contests helped fuel the program’s expansion in 2018 and are expected to drive an even stronger 2019.
To celebrate the debut of the newest family-friendly brand offering Unlimited-Luxury, Reflect Resorts & Spas, AMRewards is launching a promotion that is applicable for the brand’s locations in Cancun, Los Cabos and Nuevo Vallarta.
Travel agents will earn a chance to win a stay for themselves when making and entering bookings made through Feb. 28 for travel to Reflect properties through March 29.
Full details coming soon on www.AMRewards.com .