Antigua And Barbuda Launch Summer Campaign

The Antigua and Barbuda Tourism Authority has launched its global summer advertising campaign which highlights the luxury and authenticity of the destination.

The twin island nation is looking to capture consumer hearts and minds in what is predicted to be a competitive market as consumer become more discerning and value conscious with their vacation spending.

Each facet of the campaign images focuses on the word ‘AND’ to highlight the breadth and depth of the authentic travel experiences available on Antigua and Barbuda, as well as reinforce and reflect the strength of the product offering as a two-island nation.

Charles Fernandez, minister of tourism for Antigua and Barbuda, said: “It was vital for us to launch a campaign for the summer which communicates our unique offering as a holiday experience and so we are delighted that this is reflected in the look and feel of our new digital and social advertising imagery.”

The minister continued: “It has all been carefully curated so that the consumer can be in no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences which create priceless memories within a relaxing and authentic environment.”

Every digital and social media asset of the campaign is set around four main image themes designed to illustrate the range of experiences available on Antigua and Barbuda.  They are: ‘Enjoy Carnival’, ‘Stunning Islands’, ‘Gorgeous Beaches’ and ‘Gourmet Seafood.’

 

PHOTO Caption

 

The Antigua and Barbuda Tourism Authority today launches its global summer advertising campaign. The ‘AND’ theme highlights the luxury and authenticity of this twin island nation.

 

Photo courtesy: The Antigua and Barbuda Tourism Authority