Antigua And Barbuda Steps Up Marketing Efforts

The Antigua and Barbuda Tourism Authority is stepping up its marketing efforts with the rollout of the next phase of Antigua and Barbuda’s ‘Your Space In The Sun’ campaign.

From July through to September, consumers in Canada, the United States and the United Kingdom will see Antigua and Barbuda advertising in-stadia, on radio – traditional, digital and streaming, in print – with advertising in major publications, through online programmatic and retargeting adverts and via strategic influencer social media campaigns.

Building on the concept of the ‘Your Space In the Sun’ campaign launched in July 2020, new creatives have been designed to entice persons to book Antigua and Barbuda.


The 2021 ‘Your Space In The Sun’ 30 and 60 second campaign videos feature stunning imagery and invitations to visitors to lose track of time, broaden their horizons and enjoy all the space they need in the destination.

The new push by the tourism authority comes as COVID-19 travel restrictions are relaxed in the United States and United Kingdom, opening up travel to Antigua and Barbuda.

Colin James, CEO of the Antigua and Barbuda Tourism Authority, said: “We have seen a rapid increase in demand for Antigua and Barbuda from these regions and expect to have a busy summer season. Our focus now is to build on this momentum with enhanced marketing activity that will take us through to the Fall.”

As more tourism markets for Antigua and Barbuda re-open with flights available to the destination, ‘Your Space In The Sun’ advertising will roll out in these locations.

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