Atlas Ocean Voyages partners with Approach Guides on trade marketing solution
In celebration of Travel Advisor Appreciation Month, Atlas Ocean Voyages is launching a strategic partnership with Approach Guides to empower travel advisors with co-brandable content experiences, making it easier to market their business and earn more.
“Selling our yacht-inspired expedition cruises—intimate, upscale, immersive—requires a personal touch. This partnership is born out of a deep respect for our travel advisor partners: equipped with this new technology, advisors can showcase all of the special Atlas touches that delight clients, without the time-consuming, mundane tasks associated with traditional marketing,” said Colleen Rodriguez, Vice President of Marketing at Atlas Ocean Voyages. “Delighting agents with less work. It’s a magical combination for our travel advisors and it’s sure to elevate our business together.”
About the partnership
The solution features instantly co-brandable marketing pages, known as “content experiences,” that highlight differentiated aspects of the Atlas Ocean Voyages experience: unconventional itineraries, exclusive onboard experiences, off-the-path destinations, world-class ships and special promotions.
Leveraging personalization-enabling AI, travel advisors can deliver hyper-personalized content experiences at all client marketing touchpoints—website, email, social media, even at in-person events with QR codes. To add to the personalized selling, content experiences employ targeted calls to action that drive private leads directly to advisors.
Technology from Approach Guides, the leading content optimization platform for travel brands, is powering the offering. “Atlas Ocean Voyages wants advisor partners to be capable of delivering the same type of personalized service as they deliver aboard their yacht expeditions. And they can now do it in no time,” said Approach Guides co-founder & CMO Jennifer Raezer. “The technology frees advisors up to do what they do best: sell a world-class product and fulfill their clients’ travel dreams. Advisors selling Atlas are going to love it!”
The service is available immediately and at no cost for travel advisors. Travel partners can get started by co-branding their first content experience here or by going to inspires.to/atlas (no login required).
Advisors are also invited to join a masterclass webinar to learn how to supercharge their marketing with content experiences: REGISTER FOR WEBINAR.
