ATPCO Acquires Routehappy

ATPCO has acquired Routehappy.

The acquisition broadens ATPCO’s value to the entire airline distribution ecosystem by enabling rich content, making it a centralized platform for both airfare data and rich content.

Jerry Foran, chairman of the board of ATPCO and head of product delivery, revenue management at British Airways, said, “Airline merchandising is rapidly evolving, as rich content is more widely adopted across both NDC and traditional distribution models. As an industry, we want travellers to be able to see, and trust, the differences between flight options.”

Foran noted that, “This acquisition is another example of how ATPCO is executing on its promise to fuel the future of airline distribution.”

Founded in 2011 and based in New York with 19 full-time employees, Routehappy has more than 65 customers across the travel industry including Expedia, Google, Sabre, and United Airlines.

ATPCO president and CEO, Rolf Purzer said, “Our acquisition of Routehappy drives strategic innovation, reduces complexity, and delivers network economics to the entire distribution ecosystem.”

Purzer pointed out that, “Routehappy has created an offering that solves many of the challenges that airlines encounter in delivering consistent messaging, branding, and merchandising through multiple distribution channels.”

Said Purzer, “By aligning Routehappy’s complementary rich content with ATPCO’s fare and pricing data, airlines can ensure consistent and differentiated offers for their products in every sales channel.”

Go to for a video announcing the acquisition.

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