Baxter Media Launches #TravelWebcastWeek

Canada’s travel industry is inching towards reopening, but there seem to be more questions than answers. When will travel restrictions be loosened? If Canadians are looking to travel close to home, are there opportunities for operators to package and agents to sell Canada? What new protocols are destinations putting in place to keep travellers safe? And so many more…

In search for answers to these questions, Baxter Media presents #TravelWebcastWeek, a series of free webcasts from June 23 through 25, exploring the future of travel and tourism in a post-COVID-19 world. An impressive roster of experts from around the industry are ready to discuss the topics, trends, and issues that matter most to Canadian travel agents and industry professionals right now.

Here’s how it works:

Each day of #TravelWebcastWeek will focus on one theme. Each day’s session will include a Q+A with a prominent industry expert, followed by a panel discussion, and wrapped up with a case study to examine best practices. Each session will run a total of 1 hour and 30 minutes with the opportunity to participate in a chat with our speakers every step of the way. Agents and industry professionals are welcome to register for free for any or all sessions.

#TravelWebcastWeek Program

Tuesday, June 23


Destinations: Where, when, and how will international hotspots open for tourism

Q+A with the Honourable Edmund Bartlett, Minister for Tourism, Jamaica

Panel discussion with:

  • Dana Welch, Manager, Canada, Tourism Ireland + Chair, European Travel Commission, Canada Chapter
  • Susan Webb, President, VoX International + Chair, Discover America Canada
  • Michael Lim, Director, Canada, Central & South America, Hong Kong Tourism Board + Asia Now

Case Study: Israel presented by Gal Hana, Director for Canada, Israel Ministry of Tourism

Wednesday, June 24


Hotel How-to: Shifting marketing efforts to attract local clientele, promote safe protocols, and engage with agents

Q+A with Susie Grynol, President & CEO, Hotel Association of Canada

Panel discussion with:

  • Eric Barber, Vice President National Sales, realstar hospitality

Moderated by: Larry Mogelonsky, MBA, P. Eng., Hotel Strategist, Industry Pundit, Veteran Marketer and Public Speaker  

Case study: Resorts of Ontario presented by Shane Bage, Marketing & Communications Manager, Resorts of Ontario

Thursday, June 25


Look Local: a new perspective on packaging and selling Canada 

Q+A with Charlotte Bell, President & CEO, Tourism Industry Association of Canada

Panel discussion with:

  • Tamara Mallin, National Account Manager, Rocky Mountaineer
  • Darcie Guarderas, Director of Business Development, Anderson Vacations
  • Susan Bowman, Vice President, Marketing & industry Relations, Transat Distribution Canada

Case Study: Motor Home Travel Canada presented by Harry Patel, General Manager, Motor Home Travel Canada

Register for  #TravelWebcastWeek now at

Webcasts will also be accessible on Facebook Live at

#TravelWebcastWeek by Baxter Media is only the beginning. Look forward to a weekly TravelWebcast program on Wednesdays, where we use the same format to delve deeper into one important topic each week on #TravelWebcastWednesday.