Travellers from Japan, China and Korea can now learn about Waikiki Beach Walk online in their own languages prior to arriving in Hawaii. Outrigger Hotels and Resorts, which markets Waikiki Beach Walk, has joined efforts with PacRim Marketing Group to host pages featuring the retail centre, its stores, restaurants and activities utilizing PacRim’s three proprietary Asian language websites about Hawaii. Each site has a strong following and an established fan base. Hawaii Arukikata is the largest commercial web site about Hawaii in Japanese, with more than 600,000 views per month, while the newer Korean and Chinese web sites are growing in popularity. Updated daily, the sites promote Hawaii’s news, events and activities through live interviews with Asian travellers, feature stories and videos.