The Trinidad & Tobago Tourism Development Company Limited (TDC) has launched a “Trinidad & Tobago Travel Agent Specialist Program.”
The program is designed to identify, engage and educate travel trade professionals by covering key components of Trinidad & Tobago’s destination profile – including accommodations, culture, festivals, cuisine and eco adventure – as well as important niche markets, such as multi-generational travel, spa and wellness, romance, diving, destination weddings and honeymoons, birding, soft adventure and other specialized product offerings. Participants are encouraged to record their bookings on the web site to become eligible for prizes.
All web site activity will be monitored in real time, and the agents securing the most bookings to Trinidad & Tobago per month and per quarter throughout the year-long program will be eligible to receive a variety of rewards, from gift cards to fam trips. Qualifying agents will also receive a personalized full colour, printable certificate and accreditation for participating in the program, selecting to receive either four continuing education credits from The Travel Institute or 12 credits from the Association of Canadian Travel Agencies (ACTA). Local stakeholders will also be sending promotional packages and special offers for inclusion in an e-newsletter sent to agents who have successfully completed the program.
“We are extremely pleased to implement this program and partner with travel agents to raise the profile of our destination, while at the same time driving direct sales. The Trinidad & Tobago Travel Agent Specialist Program is a key strategic initiative of the Tourism Development Company for positioning Trinidad & Tobago as a top-of-mind vacation destination in our primary source travel market,” said Warren Solomon, general manager of marketing at the Trinidad & Tobago Tourism Development Company.