Bellstar Introduces Social Sustainability Program
Bellstar has enhanced its corporate social sustainability practices under its new “Stay | Green” program, launched Jan. 1 across its portfolio of Western Canadian resorts.
The program helps support a variety of environmental initiatives within Bellstar’s local communities, including the BC communities of Parksville and Golden, as well as the Alberta communities of Calgary and Canmore. An optional nightly Stay | Green fee of $2 is now applied with more than half the proceeds funding environmental grants through an online application process.
“We’re very excited,” said Ian Thorley, VP of sales marketing. “Bellstar has always had strong environmentally friendly practices, the addition of the community grant program allows both Bellstar and our guests to truly make a difference in supporting our communities, and our neighbours, at the grass roots level.”
Bellstar’s environmental grants are intended to:
- Support projects with a clear target audience, and a compelling plan to reach and impact that audience in a positive way.
- Support projects that do not expect to earn a profit, or are a registered non-profit charity/organization.
- Help ensure sustainability of your work – during review, we often ask: “what happens once the grant runs out?”
- Cover costs such as supplies, program materials, direct travel expenses for program implementation, web site fees, discounted professional services, promotional costs, technical support.
Bellstar encourages local organizations with environmental initiatives to apply for funding by going to Bellstar.ca/green.
