BikeHike connects the world

Vancouver-based BikeHike Adventures has a new tagline – “connecting the world through active travel.”After nearly 18 years of operating under the tagline “multi-sport adventures for earthlings addicted to outdoor life,”the veteran adventure travel operator felt a change was necessary to augment the company’s growth and direction. BikeHike specializes in active adventures with an emphasis on authentic cultural encounters. The new tagline will soon be supported by a new web site. Online users will see an increased emphasis on cultural encounters throughout the overall layout of the site. (http://www.bikehike.com)