Hotels & Resorts, Tina Fey say ‘book whoever you want to be’ in new campaign is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. The campaign, featuring American actor, producer and writer Tina Fey marks the continuation of the successful Booking.yeah campaign that will debut live during the ‘big game’ on Feb. 11.

A sneak peek of the ad can be found here:

The new ad campaign, with Tina Fey, focuses on the evolving desires of travellers to explore the diverse personas within themselves and choose who they want to be every time they travel, encouraging them to discover the millions of places to stay that has to offer, with just a touch of a button.

Comedic cameos from actors and icons Glenn Close, Jane Krakowski and Jack McBrayer help showcase the variety of properties on – from hotels and vacation rentals to unique properties and more – while highlighting that the joy of booking extends beyond choosing a place, rather imagining the person you could become once you get there.

Arjan Dijk, senior vice president and chief marketing officer at, said: “ is on a mission to make it easier for everyone to experience the world. This year’s Booking.yeah campaign shows that travellers can book whoever they want to be by using our seamless app, with a wide range of unique places to stay across the U.S. and the globe.”

And Dijk added: “The talented Tina Fey and surprising cameos by Glenn Close, Jane Krakowski and Jack McBrayer helped bring the creative to life in a fun, optimistic, comedic way that resonates with American travellers.”

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