Brand USA Turns The Focus On Canada

Registration is open for all travel agents in Canada to attend the first-ever Focus On Canada hosted by Brand USA.

The recovery-themed virtual event is designed to inform and inspire future travel to the United States.

Starting at 12 pm EST on Thurs., Jan. 14, the event will provide insight and access to useful tools designed to grow business and stimulate future cross-border travel bookings.

Program highlights include:

  • Meet Tom Garzilli, chief marketing officer of Brand USA, the destination marketing organization of the United States.
  • Keynote address by Air Canada managing director Timothy Liu looking ahead to the near future of transborder and international air travel.
  • Comprehensive review of travel trade resources available including bookable and inspirational self-drive itineraries, high-quality promotional images, and the USA Discovery Program, Brand USA’s award winning online travel agent training program.
  • Introduction to Brand USA Global Marketplace and the many new resources available exclusively to the travel trade community highlighting diverse U.S. destinations and experiences.

All participants will also have the chance to win 1 of 4: Must-See USA premium prize packages for two including flights courtesy of Air Canada, accommodations, city tours, and more.

Once registered, participants will be among the first travel agents in the world to receive always-on access to the new Brand USA Global Marketplace platform. Designed with the international agent community in-mind, the state-of-the-art platform is a dynamic resource that features high-impact promotional materials, critically-acclaimed content, thought leadership by industry experts, and invaluable direct connection opportunities with hundreds of U.S. destinations.

Tom Garzilli, chief marketing officer of Brand USA, said: “As our largest source-market, and closest friend, all eyes will be on Canada this year as we look towards the early recovery of travel here in North America.”

Garzilli continued: “We know agents across Canada are going to be leaders of travel recovery, and our goal is to provide support, easy access to up-to-date information, and, of course, inspiration, covering all 50 states, five territories, and the District of Columbia.”

And Garzilli added: “As we get encouraging news around vaccines and the promise of a return to travel, the time to take action is now. We’ve all looked forward to getting to this moment, where we know consumers are starting in earnest to really think about their travels, and we want to be in front of them and we want them to be thinking about returning to the USA.”

To register, go to