California Activates Crisis Communications Plan

As fires continue to threaten communities across California, Visit California has activated its Crisis Communications Plan to keep potential visitors up to date on what’s happening.

Visit California’s web site, call centre and social media channels are all communicating accurate and up-to-date information to potential visitors around the world.

“Our network of international offices is analyzing media coverage to inform ongoing response efforts. All 13 international offices are working with travel trade partners in each market, providing the latest information on areas impacted by the fires. We remain in close contact with the Governor’s office and the office of Emergency Services, among others.”

Due to the multiple fires, California Governor Edmund G. Brown Jr. has issued a state of emergency for Napa, Sonoma and Yuba counties, including the Tubbs and Atlas fires, which have damaged critical infrastructure, threatened thousands of homes and caused the evacuation of residents.

(https://industry.visitcalifornia.com)