Canada Shines For Florida

Visit Florida’s Brenda Bryant welcomed about 100 travel industry VIPs to an evening of education and networking in Toronto last night (April 24).

Bryant and a group of close to a dozen Florida destination, hotel and attraction representatives provide agents with an information-packed briefing on what’s new and happening in the Sunshine State.

“Wonderful things are happening in Florida,” Bryant told the crowd and not the least of which is the fact that Canada continues to be Florida’s number one source of international visitors.

Canada is once again the state’s number one international tourism destination, posting a 4% increase in visitations in 2017.

Along with thanking the Canadian trade for its support, Bryant highlighted a couple of nifty – not to mention, useful – features agents will find at
The Beach Finder feature – – as the name suggests, helps agents and their clients find the perfect Florida beach; while the Attraction Finder – – allows them to explore the state’s numerous attractions.

As well, Visit Florida is gearing up to roll out its new agent e-learning program and Bryant urged the retailers in the audience to sign up and take part in it once it is launched. In fact, by doing that, they may well get invited on an educational trip to the Sunshine State.

Representatives from the Beaches of Fort Myers and Sanibel; CIRC Hotel; Destination Panama City; Doubletree Resort by Hilton Hollywood; Magic Village Resort; Naples, Marco Island, Everglades CVB; SeaWorld Parks & Entertainment; Visit Sarasota County; Visit Clearwater; Visit Tampa Bay; and Walt Disney Parks and Resorts offered brief presentations to the crowd, before to an adjoining room, where agents had a chance to sit down with the reps for one-on-one meetings.

Last but not least, Visit Florida officials here in Canada told those attend to watch for a brand new campaign that the state will be launching with Air Canada Vacations in the next little while.

So stay tuned, there’s always lots happening in the Sunshine State.

In the photo, from l to r, are Visit Florida’s Cynthia Farrill, Annika Klint and Brenda Bryant.