Canadian Travel To Germany Soars
“Sustainability isn’t just a buzzword in Germany — it’s a way of life,” Anja Brokjans, director of the German National Tourist Office in Canada, said during a 2023 kick-off press conference in Toronto yesterday.
Citing a recent Sustainable Travel Report from Booking.com, she said sustainability is a priority for Canadian travellers and it remains a key pillar for the German National Tourist Board in 2023 through campaigns like FEEL.GOOD, which promotes climate conscious and environmentally-friendly travel.
“It’s undeniable that the future is bright,” she said. “Canadian overnight stays to Germany have more than tripled in 2022, compared to 2021, with an impressive return of Canadians with 485,348 overnight stays.”
Although Canadian overnight stays aren’t yet back to 2019 levels, Brokjans highlighted that the latest figures represent a 253 percent increase over 2021, when 141,505 overnight stays were recorded.
“There is huge demand among Canadians for international travel. Germany is an attractive destination with exceptional offers,” she said. “We are bullish for this year because there’s huge demand for travel and we believe that many who travelled in 2022 will be travelling again this year.”
Notably, the connectivity from Canada is also taking off, with flight recovery back to 88% of pre pandemic levels.
“Lufthansa Group and Air Canada are offering up to 93 [weekly] direct flights from Canada to Germany with great deals to Frankfurt and Munich, and just started the flight from Montreal to Frankfurt,” she said. “Condor is offering 18 nonstop seasonal flights per week.”
In total, there are 114 nonstop weekly flights from Canada to the destination.
Another campaign strategy for 2023 is “51 UNESCO World Heritage Sites — Historic.Modern.Germany,” promoting the contrast between historic world heritage sites and the diversity of products in urban and rural areas.