Capitalizing On Pent-Up Demand

Guy Young is quick to point out that over the past 100 years, The Travel Corporation has grown into the world’s leading privately owned travel company. If you’re wondering how it did that, Young makes it clear that it was “by adapting to change and identifying opportunities along the way.”

TTC Tour Brands’ Chief Engagement Officer, North America observes that: “Over the past two years, the travel industry has gone through extraordinary challenges and opportunities and we firmly believe that touring and our strong tour brands are perfectly positioned to capitalize on the pent-up demand.”

And, said Young: “In order to do that, we’ve undergone a reorganization – to move to a singular sales, marketing and operations structure of the individual brands – under the creation of the new TTC Tour Brands division.”

For the full story check out the latest issue of CANADIAN TRAVEL PRESS.