Carnival Campaigns For Travel Agents

Carnival Cruise Line’s highly effective year-long “Why Use a Travel Advisor,” or WUATA, campaign is coming back this year bigger than ever.

Featured as “100 Reasons Why Use a Travel Advisor,” the initiative kicked off with a new booking promotion – “100 Rockin’ Rewards.” Agents can earn 100 bonus reward points for every five bookings they enter in the Loyalty Rocks! Rewards Program between Jan. 13 and Feb. 29, up to 1,000 points. Bonus points will be incremental to the standard reward points for each of these bookings.

The 100 Reasons WUATA initiative raises awareness about how travel advisors create value for their clients, with the goal of reaching more consumers this year and encouraging them to use a travel advisor. New for the 2020 program is the debut of monthly initiatives with 100 different fun and exciting new giveaways, events, rewards and more to benefit travel advisors and their clients.

“Last year’s WUATA campaign was such a success and so well-received, we knew we had to keep it going – but with 100 times more fun,” said Adolfo M. Perez, Carnival’s senior vice-president of global sales and trade marketing. “Every month in 2020 we’ll roll out fun initiatives for travel agents and their clients to participate in 100 Reasons Why Use a Travel Advisor. We’re going to educate clients and make sure consumers know that a travel advisor’s knowledge and experience are game changers when booking a vacation.”

To participate in the 100 Rockin’ Rewards promotion, travel agents need to complete the opt-in form available on and, enter their bookings in the Loyalty Rocks Rewards Program. Reward points can be redeemed for gift cards, merchandise, electronics and more.