A transactional relationship between airline and passenger that starts with a reservation and ends with baggage pick-up at flight’s end is ``simply not enough,” according to IATA director general Alexandre de Juniac.
That’s why legacy airlines must aim for long-term relationships with their customers in order to evolve from commodity travel providers into bespoke travel partners, he told the recent World Travel Symposium in Dubai.
Getting there will involve a combination of marketing expertise, advanced communication technology and big data analysis, said de Juniac, who added,...
As a part of its 5-year transformation plan, Kuwait Airways is teaming up with Amadeus.
Under the stewardship of chairperson and CEO, Rasha Al Roumi, the Middle East’s first female airline CEO, Kuwait Airways has undertaken to implement a bold new strategy designed to revive the airline’s once pioneering legacy in regional aviation, with clear infrastructural changes and new technologies that will see it become the preferred airline linking Kuwait to the world, by 2021.
The transformation process was unveiled in September of this year and was followed by the launch of the...
Tis' the season for expanded air service between this country and Mexico City.
Aeromexico is boosting the number of flights it offers between Canada and Mexico's capital, a move it says reflects growing demand fueled in part by Ottawa's decision to do away with visas for Mexicans wanting to visit Canada, a move that will take place just before the arrival of Christmas, reports Ian Stalker in this week's digital edition of Travel Courier.
Dec. 2 will see Aeromexico begin offering 11 weekly scheduled flights to Montreal, while the following day sees the number of weekly flights...
The World Travel & Tourism Council (WTTC) and the World Tourism Organization (UNWTO) are calling on the UK government to lift its current ban on UK-based airlines flying to Sharm el Sheikh.
In a letter to UK prime minister Theresa May, The WTTC's president & CEO, David Scowsill
and the UNWTO's secretary-general, Taleb Rifai stressed the importance of resuming operations to the Egyptian coastal resort as the current travel advisory is having devastating effects on the country’s economy and social stability.
The ban has been in place since a Metrojet airline flying from...
Happy birthday, Canada!
That's pretty much how the industry should interpret the new partnership between Destination Canada and Air Canada as the two join forces to promote Canada's tourism wonders to the world.
The deal, reached on the eve of Canada's 150th birthday, is an innovative, three-year partnership that draws on the complementary strengths of the two organizations.
As Canada's tourism marketing organization, Destination Canada inspires the world to travel to Canada and supports the tourism industry across the country.
Air Canada, with the most extensive international...
CarTrawler and IdeaWorksCompany are projecting that airline ancillary revenue will reach $67.4 billion worldwide in 2016.
The CarTrawler Worldwide Estimate of Ancillary Revenue represents a nearly 200% increase from the 2010 figure of $22.6 billion, which was the first year for the ancillary revenue estimate.
Earlier this year, CarTrawler and IdeaWorksCompany reported the ancillary revenue disclosed by 67 airlines for 2015.
These statistics were applied to a larger list of 178 airlines to provide a truly global projection of ancillary revenue activity by the world’s airlines in...
To celebrate #GivingTuesday, Delta Air Lines is donating $1.5 million to select non-profit organizations who align with the company's focus on advancing education, expanding global health and wellness, promoting arts and culture, saluting armed service members and veterans, supporting global diversity and sustaining the environment.
The contribution is part of Delta’s commitment to donate 1% of its net income from the previous year to key charitable organizations.
In 2016, Delta is projected to give $37 million to charitable organizations.
The six organizations selected, who...
Sunwing is introducing direct flights from Winnipeg to Nassua, The Bahamas this winter.
The new, weekly service begins on Dec. 17, 2016 and continues until April 1, 2017
To coincide with the new route, Sunwing has also introduced new all inclusive packages at several of the island’s top-rated resorts.
Andrew Dawson, president of tour operations, commented: “We are pleased to be adding this brand new service from Winnipeg this winter. Nassau is a varied destination with something to offer travellers all of ages, so the addition of more all inclusive packages to discover this...
Working in co-operation with Denon, Turkish Airlines’ Business class travellers on America-bound flights will now have the possibility to experience a renewed audio experience.
Thanks to this partnership, the audio engineering company will provide a comfortable set of headphones, which are able to deliver perfect sound while minimizing ambient noise to 99%. The headphones can also be purchased on Shop&Miles, an alternative way of using miles accumulated in the airline’s mileage reward program.
As well, Turkish Airlines has introduced another tech novelty to its range of...
Global free trade is so good for aviation that airline bosses must have breathed huge sighs of relief when Belgium’s French regions finally signed on to the Canada-European Union Trade Agreement (CETA), reports Montreal editor, Mike Dunbar in this week's digital edition of Canadian Travel Press.
That’s because the groundbreaking pact will likely ease the way for similar accords -- starting with the Brexit-bound UK and the United States.
If, after seven years of negotiation the CETA talks had gone down the drain, it would have signalled that trade protectionism was in the...