CATO looking for new members with launch of recruitment campaign

The Canadian Association of Tour Operators (CATO) has launched a new membership recruitment campaign, inviting tour operators across Canada to join a unified national voice dedicated to advancing a strong, competitive, and sustainable travel industry.

As the representative of Canada’s tour operator community, CATO provides members with advocacy, industry leadership, collaboration opportunities, and practical resources designed to support business growth in an evolving global travel landscape.

Brett Walker, Chair of the CATO Board of Directors, said that: “Tour operators play a vital role in Canada’s travel ecosystem. By expanding our membership, we strengthen our ability to advocate on behalf of the industry, share best practices, and support operators as they navigate regulatory and market challenges.”

So, why join CATO, membership in the association provides operators access to:

• Industry Advocacy: A strong national voice representing tour operators’ interests with government, regulators, and key stakeholders
• Networking & Collaboration: Opportunities to connect with fellow operators, suppliers, and industry partners across Canada
• Industry Insights: Updates on market trends, regulatory developments, and emerging opportunities
• Professional Credibility: Alignment with a respected national association that promotes high standards and consumer confidence
• Knowledge Sharing: Forums, meetings, and resources that support innovation and resilience in tour operations.

The recruitment campaign is open to tour operators of all sizes, from niche and specialty operators to large, established brands. CATO encourages companies committed to professionalism, collaboration, and the long-term success of Canada’s travel industry to apply.

Jean Hébert, CATO’s Executive Director, said that: “Now more than ever, collaboration matters. By coming together through CATO, tour operators can amplify their collective impact and help shape the future of travel in Canada.” He added that, under the “Supporting Member” category, DMCs, Tourist Boards, and Suppliers can also become CATO members.

For more, go to https://cato.ca/membership/ or email [email protected]