Earth Day 2018 (April 22) is upon us and The Travel Corporation’s TreadRight Foundation is making sure that those travelling with the TTC family of brands know that they are helping to make a positive difference to the planet.
In fact, those travelling with TTC’s family of brands this Earth Day will help to fund The TreadRight Foundation’s big cat conservation project, delivered in partnership with their Wildlife Initiative partners at the Wildlife Conservation Society.
Destinations across the planet are often defined by their iconic wildlife and many local populations are dependent on a robust ecosystem to make a living.
However, wildlife crimes like poaching and animal exploitation threaten to harm these innocent creatures and even wipe entire species off the face of the planet.
Earth Day 2018 provides TTC and TreadRight the opportunity to celebrate the incredible work of those leading the charge to defend animals in vulnerable situations, such as big cats, elephants, and rhinos.
TreadRight Ambassador, Céline Cousteau observes: “Through my years spent working across every environment imaginable, whether I’m telling the stories of people or wildlife, there remains one constant in any healthy ecosystem, no matter the habitat, from the oceans to deserts to rainforests; top predators are integral to robust and flourishing ecosystems.”
Costeau continued: “We need to remember the importance of top predators. We have put these vital animals at risk. It is our responsibility to save them. We have to remember the essentials of a human-nature co-existence. We need to tap back into the idea of balance and recognize that in a multitude of integral ecosystems around the globe, the survival of big cats is central to a healthy ecosystem.”
For more, go to www.treadright.org .