Centara goes with Discover the World Marketing


Centara Hotels & Resorts, a hotel operator in Thailand, has chosen Discover the World Marketing for sales and marketing representation in Canada and the US. “We needed an established organization that could deliver broad distribution throughout the market, especially among the leisure (wholesale and retail) and MICE market segments,” said Chris Bailey, Centara Hotels & Resorts’ senior vice-president of sales and marketing. “Centara also has a unique culture and business style, so finding a company that could embrace this was essential. Discover ticked all the boxes in our search. As we expand our portfolio of 67 properties and operations in six countries, we felt it was the appropriate time to invest in the North American market more directly. Our five brands are four- and five-star luxury properties that are a good fit for this market.”