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Charting A Course To New Experiences

Royal Caribbean Takes Cruising To The Next Level

With a 48-year legacy of innovation and a history of introducing industry “firsts,” Royal Caribbean International offers a vast array of cruise options – with something for everyone – and is a cruise product that agents can sell with confidence, reports Greg Coates in this week’s digital edition of Travel Courier.

Amenities found on Royal Caribbean ships include world-class Broadway-style entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike.

Unique onboard activities include SeaPlex, the largest indoor active space at sea featuring roller skating, basketball, bumper cars and a circus school; rock climbing; zip lines; ice skating; FlowRider, giving guests a chance to hang 10 on a 40-foot-long surf simulator; mini-golf; and RipCord by iFLY, a skydiving simulation experience.

With a fleet of 24 ships – including the innovative Quantum-class vessels – Royal Caribbean offers itineraries that cover the world, including Alaska, Asia, Australia/New Zealand, Dubai, Bahamas, Bermuda, Canada/New England, Caribbean, Europe, Hawaii, Mexico, Panama Canal and South America.

This year alone, Royal Caribbean will visit 256 ports in 64 countries on six continents.

According to officials, Royal Caribbean International appeals to adventure-seeking families as well as couples and singles in their 30s to 50s.

The median age is low-40s, slightly lower on three- and four-night cruises and slightly higher on longer cruises of 10 or more nights.

“Our guests have an appetite for new experiences and an interest in activities that take them out of the ordinary, connect them with other people and enable them to explore new places and learn about other cultures,” says Royal Caribbean.

“They are keen travellers seeking a quality vacation at the best value, one that caters to an array of travel needs and preferences. About three-fourths of Royal Caribbean’s guests have cruised before and more than a quarter have sailed with us previously – we enjoy one of the highest repeat passenger percentages in our market segment,” the cruise company points out.

“Guests,” it says, “are almost evenly divided between men and women and about 60% are North American and the rest from international markets extending from Asia to Latin America.”

For the full story, check out this week’s digital edition of Travel Courier by clicking here.


Posted in Cruise, News, Trends & Research