CHTA transforming the Caribbean with AI guidebook

The Caribbean Hotel and Tourism Association (CHTA) has released an expanded and updated resource that helps Caribbean hospitality and tourism stakeholders use AI in a practical, people-first way, while preserving the warmth and cultural richness the region is known for.

Led by CHTA’s Technology Task Force and Co-Chair Christus Gill, Artificial Intelligence Transformation Guide for Caribbean Tourism: Version 2.0, builds on the original guide launched in 2024 by incorporating new case studies, emerging AI trends, and real-world use cases across hotels and resorts throughout the region. The guide also includes detailed strategies for data readiness, sustainable AI implementation, and ethical governance.

CHTA President Sanovnik Destang observed that: “AI is no longer on the horizon—it’s here,” said CHTA President Sanovnik Destang. “This second edition reflects CHTA’s ongoing investment in our members’ growth and digital readiness. It’s part of our commitment to ensure Caribbean stakeholders have the tools to thrive, not just keep pace, as technology continues to reshape global hospitality.”

The guide covers:

• Foundations of AI and emerging technologies
• Hospitality-specific use cases, including guest personalization, predictive maintenance, and energy optimization
• Responsible AI adoption, data privacy, and governance
• Change management and staff empowerment
• Trends such as AI agents, robotics, voice interfaces, and more

CHTA emphasizes that AI is not a replacement for people, but a tool to support teams, streamline operations, and elevate guest experiences. Members are encouraged to begin adoption at a pace and scale that aligns with their resources, culture, and brand.

In addition to the AI guide, CHTA members benefit from exclusive access to technology-focused tools and insights through partnerships with the Hospitality Financial and Technology Professionals (HFTP) and the Growth Advisors International Network (GAIN). These partnerships provide stakeholders with resources like educational content, expert-led sessions, and discounts on global platforms and tech events, all aimed at supporting long-term digital transformation.

A sample version of the Artificial Intelligence Transformation Guide for Caribbean Tourism: Version 2.0,  is available by CLICKING HERE.